In all our lives, celebrities (influencers) represent a real transformation of the advertising principle and of marketing, thanks
to the ever-growing impact of social media channels.
Since the more widespread use of the Internet and thanks to the omnipresence of social networks in our daily lives, influencers
have had an essential role to play in modern marketing strategies.
Today, whether they are artists, comedians, actors, hosts or YouTubers, these celebrities, impact all business sectors:
major retailers, automotive, fashion, luxury goods, tourism and more.